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The style has been pioneered by luxury brand Céline, as well as Giorgio Armani and Hermes amongst others, said Silvano Vangi, luxury buyer and creative director at online luxury fashion retailer LUISAVIAROMA. "The concept keeps the focus on the product, it's a discreet luxury that is really based on the tailoring and fabric," he told CNBC via e-mail. Adding a different dimension to Cohen's analysis, Richard Cope, senior trends consultant at Mintel, chalks the anti-branding movement up to consumers "want(ing) more discreet, more experiential products." Cope told CNBC via telephone that consumers today "don't just define luxury in terms of material goods." Cope cited Mintel data from March 2016 which charted only 15 percent of survey respondents specifying luxury goods to be those featuring visible logos. The most popular definition associated with luxury was high quality, non-massed produced goods, backed up by 42 percent of those asked. Speculating on the psychology behind anti-branding, Cope said that "brands now have multiple price entry points and so are diluted psychologically, (they) no longer bring mystique." Cope added that consumers want to invest in products that they perceive as not widely available or mass produced. Items that are customised, limited or unique in some way are relevant for this reason. Vangi added that anti-branding creates its own exclusivity, appealing to a "select group of people who are very luxury oriented and appreciate minimalism." He said that items including the Loewe Puzzle bag, the Max Mara Manuela coat and Manolo Blahnik's shoes are "definitely amongst the most popular" for the trend. Friday, 25 Nov 2016 | 10:02 AM ET | 02:05 The anti-branding trend is moving eastwards, with the stereotype of Chinese middle class shoppers in pursuit of big brands also starting to slip. Mintel's data revealed that 44 percent of Chinese consumers said that they preferred experiential luxury such as spas and resorts rather than material items. Anti-branding may seem counter-intuitive in today's increasingly visual culture.
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REUTERS/Jonathan Bachman A woman carries an American flag while construction crew prepare a monument of Robert E. Lee, who was a general in the Confederate Army, for removal in New Orleans, Louisiana, U.S., May 19, 2017. REUTERS/Jonathan Bachman NEW ORLEANS Crews in New Orleans on Friday used a crane to lift a statue of Confederate General Robert E. Lee off its กระเป๋า ZARA สะพายข้าง pedestal as the city removed the last of four monuments its leaders see as racially offensive. Most of a crowd of about 200 people cheered just after 6 p.m. (2300 GMT) as the bronze figure of Lee with crossed arms was pulled from atop a 60-foot marble column in the center of a busy traffic circle. A few hours earlier, New Orleans Mayor Mitch Landrieu was half a mile away speaking to an audience that included civil rights leaders, city officials and activists, saying the statues celebrated "the lost cause of the Confederacy." Unlike at a removal earlier this month, there were no clashes between supporters and opponents of the statues, other than shouted taunts. As they had been in all of the previous removals, workers wore bulletproof vests, long sleeves to disguise their skin color and face coverings to shield their identity. Landrieu said the four monuments were out of step with a modern city that embraces people of all races while acknowledging that New Orleans was also once one of the biggest slave markets mango ราคาถูก in America. "We cannot be afraid of the truth," said Landrieu, who along with other city leaders decided to take down the monuments in 2015, a decision that withstood challenges in federal court. He called them "symbols of white supremacy" and a part of a movement "to rewrite history, to hide the truth, which is that the Confederacy was on the wrong side of humanity." Also on Friday, in Alabama, the legislature sent a bill to the desk of Governor Kay Ivey that would prohibit the removal of monuments on public property that have been in place for at least 20 years.
Currently there are also a few bags available through Amazon.com directly, and they’re not among Coach’s more expensive or unique products. We’ve reached out to Coach to verify whether it is selling these products to Amazon directly and will update this post with any new information. Discounted, of course. (Screen capture from Amazon.com) It’s a strategy other brands are using. Michael Kors, for instance, only sells watches, jewelry, and wearable products through the site. Amazon is directly selling a few Michael Kors bags as well, but a spokesperson for Michael Kors says the brand does not sell bags to Amazon and has not authorized anyone to sell to Amazon. Kate Spade, which has a large number of bags available on the site, still puts only its mid-range products up for sale. Its most expensive bag on Amazon is currently $452. It has many bags on its own site that cost more, reaching up to about $800. Clearly brands still worry that Amazon diminishes the air of exclusivity they seek to project. Does true “luxury” have a place on the site?
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