This is thanks in part to This Girl Can, last year's phenomenally successful government-led campaign to help women adopt exercise as part of their normal lives. Since the campaign launched last January, some 2.8 million women claim to have done more exercise than they normally would, which means that a humongous 7 million British women now exercise regularly. The reason that campaign worked so well? Because it was real. Unlike filtered Instagram fitness posts, This Girl Can showed women exercising in all their glory. Sweaty and red-faced, the women featured in the campaign came in all different shapes and sizes, all different ages; they did their exercise in community centres and local swimming pools and wore whatever the hell they wanted. It made exercise relatable. Now, as the campaign is about to launch its second year, we're talking to some of the amazing women who are taking part about why and how they exercise and, most importantly, what exercise means to them. View photos Grace, 24, London Preferred exercise: cycling I cycle because I live in London and so I use it as a means of transport. Its really easy to nip around on a a bike. Im not, like, a massive fiend committed to cycling every day but I do manage to do it.
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